Bismillah
Altenew's leadership team and I recently read Simon Sinek's Stary with Why. The book is not the easiest to read, but its lessons and concepts are worth reflecting on. I listed some of my notes below.
Simon Sinek discusses the importance of understanding and clearing expressing a person/company's purpose. This understanding allows a company to be the most congruent version of itself.
He introduces a golden circle concept where the inner ring of the circle is your 'why', surrounded by the 'how', and the most outer circle being the 'what' and how companies can use these to differentiate themselves successfully.
Why: What is your purpose? Cause or Belief-
How: Differentiate value proposition. Explain how something is better or different; these are the actions you take to realize that belief
What: Describe the products or services a company sells or a job function they have within a system; results of those actions; everything we do, our products, service marketing, culture, who we hire.
The above diagram comes from this link (smartinsights.com)
I appreciated Simon Sinek's quotes on internalizing goals, "when you compete against everyone else, no wants to help you. But when you compete against yourself, everyone wants to help you!"
