Gary Vaynerchuk's Twelve and A Half: Leveraging the emotional ingredients necessary for business success

 Bismillah

So I have been listening to and following Gary Vaynerchuk on Instagram for a bit and appreciate his approach to business. Gary V. is an investor, serial entrepreneur, author, and public speaker.

I wanted to understand his philosophy better and I started reading his book, Twelve and a Half: Leveraging The Emotional Ingredients Necessary For Business Success. 

Gary proposes cultivating and developing the following emotional ingredients within oneself on a consistent basis:

1. Gratitude
2. Self Awareness
3. Accountability
4. Optimism
5. Empathy
6. Kindness
7. Tenacity
8. Curiosity
9. Patience
10. Conviction
11. Humility
12. Ambition

I just finished the introduction and will plan to shares more tangible lessons/reflections in the upcoming days. I believe his basic thesis is to focus on happiness and the importance of using emotional intelligence in leading "successful"/fulfilling lives.

Enjoy this Friday.